Who We Are

We believe that people are the heart of any and every brand. Meet the two people at the heart of ours.

  • Founder

    Ramonita Smith is a dynamic brand marketer with 15 years of experience at some of the world’s most influential companies—from launching women’s basketball and purpose marketing at Nike, to leading consumer research that would upgrade Google Maps. Her passion for people-and-purpose-driven work has touched big brands and small startups alike: Meta, Ulta Beauty, NWSL, WNBA, The Gathering Spot, and more. Ramonita strives to empower others to build relationships that matter through stories that foster deeper connections, inspire change, and leave a lasting impact on the world.

  • Founder

    IInc. Female Founders 500 honoree and 2x Telly Award winner, Sanja Komljenovic, is the Founder, CEO, and ECD of ONA Creative, a boutique agency driving social change through brand partnerships. A former Nike and LA Clippers exec, she took the entrepreneurship route and has built a client roster with the likes of Nike, Jordan Brand, U.S. Soccer, WNBA, Meta, and the NWSL. Sanja is dedicated to advancing gender equality and representation, leveraging her expertise to amplify marginalized voices.

As the founder of The Focus Group, Ramonita channels her knack for relationships and storytelling into nurturing the next generation of marketers. Together with her partner, Sanja Kolmjenovic, she developed Brand U, to equip professionals and entrepreneurs like you with the essentials to master branding on a deeply human level. Because this duo keeps it professional…but they also keep it personal.