We’re not just brand experts.
We’re people experts.
The Focus Group exists to make branding human again.
We combine research, storytelling, and empathy to help brands move from transactional to transformational. We teach teams how to lead with insight, build lasting trust, and tell stories that spark genuine connection.
Because when brands listen—people respond.
Real brands talk to real people.
Our philosophy is simple: marketing works best when it sounds like a conversation, not a pitch.
We help you understand your audience by sitting beside them—not just behind the glass. Using empathy, curiosity, and strategy, we help you close the gap between brand and audience—so your message actually moves people.
If You Talk to People, You’re in the Right Place.
If you're ready to lead with insight, not assumptions—you’re our people.
We Work With
We offer tools that empower — not just inform
The People Behind The Work
Built by two industry pros who know storytelling is more than just strategy—it’s legacy.
Ramonita Smith
Sanja Komljenovic
Ready to
think differently
about branding?
Contact us
email@example.com
(555) 555-5555
123 Demo Street
New York, NY 12345